Basic Consumer Behavior Models You Should Know About.

Consumer behavior is the study of activities associated with the purchase, use, and disposal of goods and services. — Wikipedia.

Consumer behavior is an inter-disciplinary social science that blends elements from many fields such as psychology, marketing, and especially behavioral economics for examining emotions, attitudes, and preferences that affect buying behavior.

In this article, we will discuss two of the most fundamental consumer behavior models to understand people’s wants and consumption patterns based…